{code} LOGO

Driving choices and changes

Sometimes you just need a logo. We have just what you need. All our brand assets, including {code} and project logos, in one place along with the guidelines on how to use them. Just brand responsibly and enjoy!

Horizontal

Vertical

Icon

guidelines

Brand Responsibly

Clear Space

To maintain the integrity of the logo always maintain a minimum clear space surrounding it. Use the bracket within the logo to help with maintaining this clear space. No text or graphics can intrude into this area.

code-logo-clearspace-horizontal
code-logo-clearspace-vertical

Minimum Size

In print the smallest size “{code}” can be reproduced at is 7.5mm and on screen / digital the smallest size is 30px.

code-logo-sizing

Color Palette

The {code} color palette has been simplified from the Dell Technologies color palatte. See the full set here.

Dell Blue
CMYK:
85 / 43 / 6 / 0
RGB:
0 / 125 / 184
HEX:
#007DB8
Berry
CMYK:
4 / 93 / 28 / 14
RGB:
183 / 41 / 90
HEX:
#B7295A
Dell Gray
CMYK:
0 / 0 / 0 / 50
RGB:
128 / 128 / 128
HEX:
#808080

Fonts

Replica

Replica is the font used in the {code} logo. Its elegance and differentiation can be seen best in large format assets such as signage and billboards.

Aa

Roboto

Roboto is to be used for all marketing assets and web copy. It is a font optimized for digital and responsive platforms. It is similar to Replica except it has a simplicity that makes it ideal for small, dense text.

Aa

Arial

Arial is to be used in emails, presentations and documents. It is the font for all-employee use. It resembles both Replica and Roboto. Because Arial is a standard system font, it is already available to employees and easily readable by people outside of the {code} team.

{code} Featured Projects

REX-Ray

libStorage

mesos-module-dvdi

RackHD

K8s + ScaleIO

Contact Us

Have any questions? Contact us at [email protected]